
Last month, we had the opportunity to bring Elviano’s vision to life through an event that wasn’t just about showcasing a property—it was about shifting perspective. Held at one of their signature custom homes in Toronto, A New Perspective invited guests into the Elviano world through a series of thoughtfully crafted brand activations.
Our focus was on translating Elviano’s design ethos into a physical experience. Every detail was intentional, beginning with how guests were welcomed and continuing through a curated journey of space, story, and interaction.

Guests selected from a curated display of miniature architectural models—each representing an active Elviano project—and placed them on a central podium equipped with scanning technology. Instantly, the surrounding five synchronized screens came to life, revealing floorplans, materials, renderings, and behind-the-scenes footage tailored to that specific project. This immersive presentation turned complex design thinking into something personal, tactile, and beautifully accessible.

Each guest received a chrome-finished catchall bowl with a sculptural, bean-like silhouette—symbolic of reflection and form. Inside, three Icelandic lava stones served both as brand symbols and natural diffusers. The three dots echo the full stop used in Elviano’s brand language, representing moments of pause and precision. Paired with a custom scent developed through Atriani’s new living line, the gift became a lasting extension of the event itself.

Michelin-starred Chef Patrick Kriss crafted live tastings on the main floor, alongside Correnti Cigars’ handrolling station—a rare and refined nod to heritage craftsmanship. The basement revealed a moody theatre screening Elviano’s design-build documentary, a sleek bar, and a private basketball court—showcasing the lifestyle-driven elements Elviano is known for. The evening concluded outdoors with a DJ set by the pool, bringing a vibrant close to a thoughtfully layered experience.
Our role was to bring those details forward, translating their philosophy into a cohesive, immersive event that guests could feel, remember, and share.