A Decade of Innovation: Introducing Ari, Our AI Director

Blurring the Lines Between Technology, Art, and Human Connection

For our 10th anniversary, we introduced Ari — our agency’s first AI Director — as both a celebration of our past and a bold step into our future. Designed to embody our collective creativity and expertise, Ari was unveiled through an immersive installation: a retro computer connected to a phone, surrounded by cascading strands of glowing cables.

Guests were invited to pick up the receiver and have a live conversation with Ari, who responded in real time with insights, wit, and reflections shaped by the very DNA of our agency. The experience blurred the lines between technology, art, and human connection, transforming a simple interaction into a symbolic exchange with the future of leadership.

Ari represents our ongoing commitment to innovation and the belief that creativity knows no boundaries. As we enter our next decade, his presence serves as a reminder that the best ideas emerge when curiosity, bold thinking, and new technology converge.