Campaigns & Content

Turning your story
into a meaningful
experience

We help brands identify what story needs to be told and use content to tell it.

We work with you to figure out that sweet spot where your brand’s purpose, creative possibilities and commercial realities all meet.

Whether you want to raise brand awareness, communicate your mission or help your audience know how to use your product or service, the content you release into the world should be in service of your audience and connected to your brand.

Make it clear

The work done on a product, especially a film or broadcast program before full-scale production begins. Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production.

The Brief Clinic

Whether you need help refining a brief or building one from scratch, our Brief Clinic helps make the foggy, clear. It's a live and collaborative session where we unpack, stress-test and perfect your brief, making sure we're solving the right problem in the best way — from day one

Workshops

We believe every branding project needs a brand workshop, involving stakeholders to capture the rich diversity of experiences, knowledge, and creativity that exists within your business. Workshops run between two hours to full days depending on how much ground is needed to cover and the activities we develop to draw out the insights.

Audits

By exploring and evaluating what already exists, we make grounded decisions about what's next for you and your brand. A comprehensive audit maps out your ecosystem, identifies content gaps and makes the content that works, work even better.

Primary Research

To explore the demography, psychography, behaviour and transactions of our audience, we build primary research tools to capture numerical data, for example an online survey. To get deeper into the motivations, pain points and perceptions of an audience, we like to get our hands dirty and ask them. Focus groups help us understand how your new brand should and could play a role in people’s lives.

Desktop Research

Desktop research is conducted exclusively online and is useful for providing a base or direction from which to explore themes further, or for locating external research that can act as a cost-effective alternative to conducting primary research. We also explore existing internal research and documentation, the relevant findings of which are synthesised into a format that is used to inform strategic direction.

Synthesis

Once we’ve captured all the information we need, we have our team of thinkers who are experts in bringing clarity out of the chaos of reports, research and data — they even... enjoy the mayhem.

Make it simple

Brand Strategy

Based on the insights and direction drawn from the previous phase, we start to define the strategic direction. The outputs of this process include; your brand position, value proposition, mission, vision and values, its personality and attributes and an articulation of the story you want your brand to tell.

Content Strategy

Content strategy is built within four quadrants; substance, experience, structure, and process. It defines how content is broken down into themes, categories (hero, hub, help), types (owned, co-created, curated, paid, partner) and how, where and when your brand is most effectively expressed. Here, we also create guidelines that cover things such as tone of voice and build templates & toolkits that enable you to easily build branded content in-house.

Campaign Strategy

Larger brands often have a clear brand strategy in place and we're called in to develop specific campaign strategy. This could be for a new product release, a brand awareness campaign or to drive sales from new audiences. We set out with clear, measurable objectives and build out a creative campaign against them.

Make it lasting

Video

We produce a variety of video content, all in-house. This means we have a tonne of gear, ideas and the know-how to cater for small to large production shoots. We're constantly on the hunt for ways to re-purpose or re-appropriate content for a new audience or purpose. From explainers to beautiful narrative-driven storytelling and everything in between, whatever story we tell, we make it meaningful.

Animation

We create 2D and 3D animation in-house; building your products that can bounce, explode, dissect and be put back together in a matter of seconds. It allows us to tell complicated narratives that are hard to tangibly visualise or has to work across international markets and voice overs. From these assets we can export hi-res static images, they look so real!

Design & Copy

We bring brands to life through cohesive visual and verbal expression. It’s the small nuances that give brands personality, through imagery, typography, colour, graphics, illustrations or the tone of voice. We design digital-first because it’s where most of our audiences lie and it saves the trees. But occasionally there’s a need for print, and so we design brochures, info packs and other sweet design work to get your paws on.

Digital

We design websites, digital campaigns and digital assets. Each has a purpose and tells a story. Our team of in-house designers and developers think across platforms, mediums and sizes. We‘re a digital first agency, meaning we’re thinking mobile, intuitive and engaging.

Got a project you want to explore?

Tell us about it