Video Production

The power of storytelling through video

We produce a variety of video content, all in-house. This means we have a tonne of gear, ideas and the know-how to cater for small to large production shoots. We’re constantly on the hunt for ways to re-purpose or re-appropriate content for a new audience or purpose. From explainers to beautiful narrative-driven storytelling and everything in between, whatever story we tell, we make it meaningful.

Pre-production

The work done on a product, especially a film or broadcast program before full-scale production begins. Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production.

Concepting

The stage where the ideas are free and flowing; the possibilities are endless. We marry concepts against budget and time considerations to produce the content in the way it's envisioned.

Script Writing

Any form of narrative is nothing without a good story. With the developed concept, our in-house copy team craft a script — the blueprint for your project — to ensure that we're hitting the right notes and saying the right thing. The script may have several iterations in order to find the right voice.

Storyboards

Storyboards take our racing minds and brings it to reality, breaking down the scenes shot-by-shot so we're all on the same page when we get into production and post-production. It provides a sneek peak for the less visually centred people to see what's in the making!

Casting

Sourcing talent is a huge part of our pre-production process. Reality is, internal staff don't always cut it — there's a reason talent are professionals. Off a pre-determined client brief, we cast actors and models for key roles, all the way through to crowds of extras, all while making sure we have licenced the right usages and oversee professional working obligations.

Locations

Many of our video shoots require locations, with a huge number needing multiple locations in a scheduled shoot day. We have various methods of sourcing great locations, from farms to inner city studios, with space for crew, client teams and talent to bond.

Schedules

What’s a smooth running shoot without a well-oiled pre-production schedule? It’s all of the planning, scheduling and contingency work that goes into making things ‘just work’.

Production

The work done on a product, especially a film or broadcast program before full-scale production begins. Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production.

Brand Films

This is when we bring dreams to life. It usually involves lighting, audio, camera gear, wardrobe, talent, locations, a few bad jokes and the best crew you could imagine working with!

Social

We invest a huge amount of time into social campaign concepting and delivery to make sure the content represents our ideas and the brands the way we intended to. Social media is where huge audiences are; so it makes sense to invest into great quality content and amplify the versions that work the best. We often film cut-down versions for varying purposes along with the master content.

Narrative

At Chello, whatever we make, we make it meaningful. Narrative-driven storytelling is the best way to bring brands to life. We are able to explore truisms, relationships and stories that make us feel something. At the end of the day, people don't remember what you said or did, they remember how you made them feel.

Event

Events are a content producer's dream! They often include teasers, live stream, brand activation content, main stage activity, social cut-downs, screen art, narrative storytelling, event-wrap videos and more. We've covered enough in our life to be a well-oiled machine!

Interviews

Internal broadcasts have been on the rise since brands realised they have a captive audience of potential advocates, waiting to be communicated to in a way that evokes feeling. We film interviews with staff and teams, tell stories through experiences, thread the narrative together across states and countries for different purposes.

TVC

Internal broadcasts have been on the rise since brands realised they have a captive audience of potential advocates, waiting to be communicated to in a way that evokes feeling. We film interviews with staff and teams, tell stories through experiences, thread the narrative together across states and countries for different purposes.

Post-production

The work done on a product, especially a film or broadcast program before full-scale production begins. Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production.

Editing

The edit suite is where the magic happens and your story comes to life. We take the footage, catalogue it all and then start to piece the story together. With an existing storyboard this is a piece of of cake, but once we introduce interviews, there's a bit more slicing and dicing to tell a seamless story.

Colour Grading

Once the final edit is locked off, we take it into colour grading. Depending on usage and outcomes, we have a tiered approached to colour editing. Sometimes we colour correct to bring out certain tones, but when the production value is high or shooting conditions varied on production days, we align the colours throughout.

Sound Design

After colour grading, we take the final edit into sound design. Here we often do pick ups, sound design for emphasis or sound editing. It's the final touches that make an edit pop.

Voice Over Recording

We have on-site voice recording facilities which mean we can lay down base reads, record professional voice talent and do any pick ups with the same team. It also helps with speed and ease, especially last minute confidential content that needs to be finished, yesterday.

Visual Effects

This is where the magicians in post-production bring the impossible to life. They make things that weren't there on shoot, appear! It's the cheery, on the top for visual development, helping to reinforce or focus on a key element of the storyline.

Mastering

Here is when we finalise all of the content for its intended use. We keep the files on hand for 12 months to make sure the video works the way its meant to. We might also pick it back up for repurposing in the future.

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