When we considered fresh ways to showcase Elviano’s capabilities, we proposed something unexpected, an activation at the Yorkville Exotic Car Show.
The idea was to move the brand beyond its traditional builder’s context and into a cultural stage where lifestyle, design, and community come together. The energy echoed the lifestyle values of Elviano’s market — modern, social, and design-conscious. By placing Elviano in this environment, we positioned them not only as builders of homes but as a brand aligned with the way their audience lives and aspires to live.
Photo by @josema.jpg
Working with leading car brands and Café X Bica, we created a presence that felt immersive and magnetic. Guests stopped to take photos with the models, enjoyed espresso moments, and engaged with the activation as more than just spectators.
The experience mirrored the lifestyle of Elviano’s audience, people who see design not only in the spaces they inhabit but in the culture and experiences they embrace. What began as a strategic suggestion turned into a defining summer moment, reframing Elviano as a builder that understands how to live in the world of its clients, not just build for it.
