Each year, the Interior Design Show Toronto brings together the design community in a concentrated moment of visibility. For the second year in a row, Arivano produced IDS Night Edit as an official after-hours experience, extending that presence into a more immersive environment.
This edition coincided with the launch of the new Atriani Studio and a broader shift in the brand’s direction, defined by warm, rich tones and a 70s-inspired aesthetic refined through a modern lens. That language carried consistently across the IDS booth, digital rollout, and the event itself.
A “ring for champagne” installation was built into the wall of the showroom, creating a natural interaction point designed specifically as a content moment.
Rather than introducing a separate coffee experience, the concept was built around the Atriani Bica Leather Coffee Machine & Box, using it as the core of the interaction.
Guests engaged with the machine directly, reinforcing its presence through use rather than display. The affogato itself was presented within a custom branded ice sculpture, adding a sculptural and ephemeral layer that contrasted with the warmth of the space while creating a strong visual anchor. Together, the coffee ritual and the ice installation transformed a functional product into a central moment of the evening.
Giving context to the product within a more controlled and focused setting, rather than presenting the piece on its own, the video allowed the process behind it to become part of the experience.
Floating bites circulated throughout the space, removing the need for fixed gathering points and encouraging a more social atmosphere. Custom cocktails were developed to align with the showroom’s palette and overall visual direction, reinforcing the same tone across every detail.
Adding a layer of energy without overtaking the space and allowing conversation to remain central.
Highlighting specific elements such as the affogato installation and key furniture pieces from the new showroom. Rather than revealing the full experience, these moments built anticipation while aligning visually with the broader campaign.
During the IDS weekend, content was captured and edited in real time, allowing the event to extend beyond the physical space. Live edits and rapid posting maintained momentum across platforms, ensuring that the experience remained present both in person and online.
What defined IDS Night Edit was not a single feature, but the way each element was integrated into a cohesive environment. From spatial interventions to digital rollout, everything operated within the same framework—allowing the brand to move seamlessly from exhibition to experience.
