Atriani Living was launched with a clear vision: a brand rooted in mindful and intentional living. To bring this to life, the team partnered with Lululemon, whose focus on wellness, community, and everyday rituals aligned seamlessly with the new line.
Led creatively by Arivano, the launch introduced Atriani Living as a new chapter of Atriani Interiors through an immersive mindful living experience, where guests could feel its core themes of connection, rhythm, and balance in a thoughtfully designed space.
In collaboration with Lululemon, Arivano developed a concept centered on movement, color, and emotional tone. The goal was to bring people together in a space that fostered awareness and grounding through a fully immersive, sensorial environment.
The room was carefully designed to engage the senses with layered lighting, evolving visual compositions, curated soundscapes, and subtle, grounding scent.
Throughout the day, the atmosphere shifted in pace and color, mirroring different states of being, from focus and energy to calm and restoration. This changing rhythm supported participants physically and emotionally, reinforcing the core values of mindful, intentional living.
At the heart of the Lululemon x Atriani Living experience was The Immersive Room.
Guided yoga sessions unfolded within a three hundred sixty degree projected landscape featuring soft desert tones, mountain silhouettes, and shifting daylight and sky. Each visual sequence was designed to mirror the tempo of movement and breath, helping guests drop into a deeper sense of presence.
Adjacent to the main experience, The Sound Healing Room offered a quieter, slower, and more introspective space.
This meditative room was designed as a place for guests to reset their energy, drop into stillness, and integrate the sensations of the main sessions. By balancing dynamic movement with restorative sound healing, the overall activation reflected Atriani Living’s philosophy of balance, restoration, and inner alignment.
To ensure that the impact of the Lululemon x Atriani Living event extended beyond the mat and beyond each session, the surrounding environment was thoughtfully curated with Atriani Living and Atriani Interiors elements.
Atriani Furniture was arranged to create natural pauses, inviting guests to sit, rest, and connect after class. The Atriani Living aroma line filled the space with grounding scents that subtly anchored guests in the present moment. Personalized roll on fragrances were prepared as take home gifts, offering a preview of the brand’s scent collection and a way to carry the experience home.
Cafe x Bica provided a serene corner for conversation, reflection, and community, complementing the sensory experience with warmth and hospitality. Mirrors with handwritten affirmations added an intimate and personal touch that invited reflection, self connection, and shared energy throughout the space.
The Lululemon x Atriani Living collaboration was led end to end by Arivano, including concept development and ideation, creative direction and storytelling, spatial planning and interior layout, as well as event coordination and production.
By weaving together design, wellness, and community, Arivano positioned Atriani Living not just as a product line, but as a way of living, shaped by awareness, balance, and intention. This launch experience reflects the deeper mission behind Atriani Living, to create spaces, objects, and rituals that support a more mindful, embodied, and connected everyday life.
