We came up with an idea to use projection mapping as a way to reimagine how a single chair could be experienced , not as something fixed, but as something fluid, shifting with every layer of fabric, color, and texture. This approach turned a simple object into a living canvas, showing design in motion.
Guests watched as velvets, woven patterns, tones, and finishes transformed across the chair’s surface, turning a familiar piece into something dynamic and surprising. It wasn’t just about seeing options — it was about feeling the design process as it happened, in a way that was immediate and immersive.
For Atriani, this was about giving their audience a better experience. By blending design with digital storytelling, the installation invited people to explore possibilities, interact with the brand, and connect with design on a personal level. It was a showcase that sparked curiosity, encouraged dialogue, and reflected Atriani’s vision of making design both inspiring and accessible.