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Mianco

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Creating a Cohesive Brand
Overview

Mianco: Unifying Strength Across Construction Divisions

Overview

The Challenge

Mianco Group approached Arivano with a need to unify their brand identity across multiple divisions in the construction industry. They wanted a cohesive brand that could represent various services, from infrastructure projects to environmental services, while allowing each division to maintain its own unique identity.

/brand visual identity

Strategy & Approach

Arivano developed a versatile brand identity that allowed each sector to shine individually while staying connected under the Mianco Group umbrella. We also focused on creating a user-friendly website structure that provided individual landing pages for each division, making it easy for different audiences—whether homeowners, commercial clients, or government contractors—to find the information they needed.
/brand positioning & strategy

Execution & Solutions

We delivered a comprehensive rebranding package, including a new logo system, brand guidelines, and a modern website design. This ensured that each division could stand alone while still being part of a cohesive whole. The new structure also allows for easy expansion or adjustments, making it simple to add or remove divisions as the company evolves.
/The Outcome

The Outcome

The rebranding gave Mianco Group a strong, unified online presence and a solid foundation for future marketing efforts. It also streamlined their ability to grow and adapt, ensuring that their brand remains strong and versatile.