Setin

Setin: Launching a New Standard in Construction Excellence

Overview

Setin Construction is a renowned Toronto-based company specializing in concrete, framing, carpentry, and finishing work. They partnered with Arivano to create a cohesive brand identity that reflects the excellence of their diverse service offerings while unifying their brand presence.

The Challenge

Setin needed a brand that could effectively communicate to multiple audiences—from homeowners and commercial developers to architects—without appearing disjointed. The goal was to avoid the impression of being a generalist and instead highlight their specialized expertise in each area.

/Style Guide

Versatile Brand Architecture

We developed a flexible visual identity system that allowed each service line—concrete, drywall, and finishings—to maintain its own identity through distinct color palettes and iconography, all while staying true to the core Setin brand.

/Brand Visual Identity

Cohesive Visual Toolkit

We crafted a modular logo and graphic set that could be easily adapted to different formats, from large equipment branding to detailed brochures. This ensured that each service line felt unique yet clearly part of the Setin family.

/Content Strategy

Tailored Messaging

Each service line’s communication was customized: concrete services emphasized durability and precision, drywall and carpentry highlighted structural integrity and craftsmanship, and finishing services showcased attention to detail and aesthetics. Despite these distinctions, all messaging maintained a consistent, professional, and approachable tone.

/Social Media Strategy

Internal Alignment

We equipped the Setin team with comprehensive brand guidelines, templates, and training to ensure consistent brand usage across all platforms—from job sites to digital media.

External Campaigns

We rolled out sector-specific marketing initiatives, including tailored pitch decks and targeted digital campaigns aimed at specific audiences like architects, developers, and homeowners. These campaigns featured impactful project visuals and client testimonials to build credibility and trust.

/The Outcome

The Outcome

• Unified Brand Identity: Setin now presents a cohesive brand image, making it clear that all services are part of one trusted company.

• Enhanced Credibility: Each service line effectively reaches its target audience with messaging that underscores their expertise and quality.

• Strong Internal Adoption: The Setin team has embraced the new brand system, ensuring consistent usage and a unified presence across all platforms.