While a presence on social media is fundamental for your brand today, it is also essential to be strategic about the platforms that you use. Content remains key – but with the rise of visual platforms like YouTube, Periscope, Meerkat and other video hosting software, being present visually is crucial.
Today, we will focus on the importance of YouTube and online videos to amp up the online presence of your business. Here are some reasons why you should join YouTube today:
Visual content is engaging
Recent studies have shown that consumers are much more likely to watch a video than to read a tweet.
YouTube is the second largest search engine out there
YouTube is the second largest search engine and the third most visited website on the planet. There are over four billion videos consumed on YouTube each day. If you have a presence on YouTube, you are increasing the likelihood of reaching your target audience.
Tell your story more simply
Telling your story is easier and more exciting through video. You will engage all of your consumers’ senses as they digest your content.
YouTube will increase your search engine ranking
Google’s universal search allows users to sift through millions of videos on their topic of choice. The use of YouTube also increases your website’s authority, which in turn will increase your search engine ranking.
There are many benefits to using YouTube as another marketing platform for your business. Ensure that you add it to your strategy today!